Picker - Recommend Products
Visual Identity for Picker, an app that showcases the top products with community recommendations tailored for you.
The main objective of this project was to create a unique and cheerful brand that resonates with its potential audience of young people. We developed illustrations, patterns, and stickers to infuse the app with this character, thereby creating the Picker product universe.
The main objective of this project was to create a unique and cheerful brand that resonates with its potential audience of young people. We developed illustrations, patterns, and stickers to infuse the app with this character, thereby creating the Picker product universe.
We created a sticker system for the "picks" categories in the app, which we later brought to life through pins and labels for merchandise.
The round corners of our symbol inform our UI elements and content frames within layouts.
Illustration plays a supporting role to photography in our system. We never use illustration to take the place of products.
Branding and Creative Direction: Berta Porta
Illustrations: Berta Porta & Mónica Loya
Animation: Enrique Cortines
Illustrations: Berta Porta & Mónica Loya
Animation: Enrique Cortines
UI/UX: Beta.barcelona
Client: Picker
